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How We Choose What to Build

  • Is this a Pain Killer or a Vitamin?
    If it's a vitamin, it needs to be built slowly over time or with significant investment.
  • Can this create real change, or is it just maintaining the status quo?
  • Does it have global potential?
  • Are we genuinely interested and excited about this?
    Does it create significant value for humanity, or is it just a way to make money?
  • Is there an existing market where people are already spending money?
    It's not about how many people use it, but whether people are already paying for this kind of value.
    If people are already spending money on a process, can we make it more convenient and capture a small margin?

LifeBook

A one-of-a-kind AI autobiography service completed through daily 10-minute conversations.

HiddenNo2

A two-month on-site AX execution partner service for small business owners, startup founders, and SME leaders in western Seoul, Bucheon, and Incheon.

DearMinds

An AI service that helps you communicate with your emotions, inspired by Inside Out.

Shoutout

A personalized newspaper service that helps people read news in a calmer, paper-like format.It provides a clean, ad-free reading experience with articles organized like a traditional newspaper.

Travelers

A travel YouTube discovery service organized by country and location.

Mylists

A platform that curates restaurant recommendations from YouTube and blogs, integrated with Naver Maps.It achieved 15,000 views and more than 3,200 users through organic growth.